Pressed: The Thought Leaders Hands-On Publishing Process
What’s the purpose of this book?
To answer the following questions: “How do I, a thought leader (...expert, entrepreneur, CEO, influencer, coach, consultant, freelancer, speaker, podcaster, etc.) publish a book that's equal, if not better than, a traditionally published book? Then, how do I launch and market it?”
Where are you at in the process?
I just sent it for a second round of developmental edits (Chapter 5 in the TOC below). I’m documenting my publishing journey, on my book, that’s about publishing books, on LinkedIn. Be sure to connect with me to follow along. This journey I’m on, is the same journey I guide my clients on, which is the same journey I’m writing about. Total inception!
When’s it going to be done?
Fall 2024.
What’s the table of contents?
Read this First
Introduction
Part I — My Story
Chapter 1: Why do you exist?
Part II — Building the Three Pillars
Chapter 2: Writing your Book Foundation Statement—the who, what, and why of your book
Chapter 3: Outline—form the map of your book
Chapter 4: Writing Plan—when are you going to write it?
Part III — Editing
Chapter 5: Following the standard editorial process
Chapter 6: Sending your book to beta readers for feedback
Chapter 7: Eventually you have to call it DONE
Part IV — Publishing
Chapter 8: Copyediting
Chapter 9: Setting up your administrative system
Chapter 10: Finding your books title and subtitle
Chapter 11: Writing your book description
Chapter 12: Writing your author bio
Chapter 13: Identifying your keywords and choosing categories
Chapter 14: Defining your printing and distribution strategy
Chapter 15: Creating your accounts
Chapter 16: Book Design
Chapter 17: Proofreading
Chapter 18: Converting your book into an eBook
Chapter 19: Audiobook
Chapter 20: Publish ready files
Chapter 21: Uploading & physical book proofing
Chapter 22: Publish!
Part IV — Launching & Marketing
Chapter 23: Publish a good book
Chapter 24: Look good
Chapter 25: Launch month
Chapter 26: Discipline
Chapter 27: More marketing things
Conclusion
Bonus: Check List of complementary resources
Bonus: Book Printers — Resource Guide