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You know your work.
Now write the book that proves it.
Pressed is your strategic, practical, step-by-step guide to self-publishing a high-quality nonfiction book—one positioned with intention, designed to be read, and built to grow your business.
You’ll Learn How To
Position your book around a real reader, a real problem, and a clear promise.
Plan and write your book in a way that fits your life, strengths, and schedule.
Work with editors, designers, and collaborators like a professional publisher.
Manage the technical and operational steps of modern-day publishing.
Launch with intention, market with consistency, and grow your business.
This isn’t a vague road map or a magical method to book publishing, promising no work and only thirty days of rainbows and unicorns—because that’s how you end up with a book that’s rushed, poorly positioned, badly edited, uploaded, and lost to the digital dust.
The reality is that it takes pressure.
Strain and stress are what make a book that’s Pressed (the perfect word for this system).
A book that’s Pressed is planned, edited, designed, published, and distributed intentionally. Once it gets started, it gets finished! It lives in vibrant conversation with your ideal reader. It aligns with your business and your why. It spreads your ideas and showcases your expertise.
Let’s get you a book.
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“Pressed is the single best resource for anyone who wants to publish a book—full stop. It balances big-picture vision with the nuts-and-bolts execution required to actually get a book finished and distributed everywhere. If you’re serious about writing a book, start here.”
—Tom Stearns, author of Graphic Sales and GTM consultant
“Kory’s book is the real deal. Too much publishing and marketing advice sets up the author to write and finish their book, but doesn't explicitly state how marketing must be considered from step 1. Pressed expertly weaves key marketing decisions through the book planning, writing, and publishing process, setting up the author for impact and success from day 1. His writing is entertaining and sincere. If you're an expert with a message, looking to create a book that may outlive you, Pressed is for you.”
—Renee Puvvada, #1 bestselling author, writer of top-ranked Smokin’ Hot Books newsletter
“I just read your chapter on marketing—LOVED IT. Helpful, practical, love your author voice. Encouraging, no-nonsense.”
—Katrina Busselle, coach and author
A Million Reasons Why You Can’t
What This Book Is Not
A Book on Writing Books. Writing is discussed, but it’s not the focus.
For Fiction Writers. While the system applies broadly, Pressed focuses on prescriptive, problem-solving nonfiction.
An AI Book. AI is acknowledged as a useful tool for ideation, drafting, and organizing, but over-reliance is discouraged—emphasizing the importance of human clarity and the synthesis of your unique expertise.
“It’s been a real pleasure reading your advice about working with authors. You highlight and address so many objections and misunderstandings. It can only make everyone’s lives easier to know more about this process! This is a super-useful book.”
—Dr. Joanna Puckering, editor, author Gifts, Virtues and Obligations of University Volunteering
“With Pressed, Kory Kirby has provided authors with an invaluable guide for bringing their works to their audiences. This must-have road map covers all aspects of self-publishing with a voice that is welcoming, authoritative, and reassuring.”
—James Gallagher, editor of more than four hundred manuscripts for publishers and indie authors, Castle Walls Editing LLC
“Pressed cuts through the noise of independent publishing and delivers authors a clear, laser-focused path to meaningful success.”
—Jazmin Welch, book designer at fleckcreativestudio.com
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